Digital Marketing and E-Commerce Particularly we all know that buying or selling the product or services online or having any type of involvement of internet comes under eCommerce. Basically E-commerce is an electronic commerce which we can say that doing any type of business on internet or with the help of internet. It can be buying/selling of product and services or any kind of deal done between 2 or more parties. Example- Buying products from any eCommerce site or selling on the websites. Using payment sites to make payments are come under the services of E commerce. Doing business deals like passing tenders or online bidding. There are different business models are present in the market which are mainly used in the organizations— Business to Business (B to B) Business to Consumer (B to C) Consumer to Business (C to B) Consumer to Consumer (C to C) Business to Government (B to G) Government to Business (G to B) Government to Citizen (G to C) As we all k